If youve had a Brat summer, have uttered the words delulu is the solulu, listen to Billie Eilish and Olivia Rodrigo, spend more time on TikTok than any other social media platform, and can quote Shrek off hand you either are Gen Z, have a Gen Z child, or are very tuned into Gen Z culture. Why does t...

Even though it seems like ages ago, the pandemic was a pivotal time for our industry and were still feeling a ripple effect half a decade later. Despite the obvious challenges, there have been some significant silver linings to come out of a very trying time, specifically when it comes to health, we...

Summer often brings fresh energyand fresh facesinto your club. Year over year, studios and gyms see a bump in attendance as the warmer months arrive, only for that tide to ebb once back-to-school season starts. So, how can you ride this seasonal wave and keep it going for the rest of the year? Lets ...

Every little bit helps.Little by little. A little goes a long way. Small but mighty. Good things come in small packages. Drop by drop, the water pot is filled. Have you guessed todays topic yet?Lets talk about microdosing not that kind of microdosing, but rather the power behind small bits of action...

You may have noticed that one of the recurring themes in our newsletters for the past year regardless of topic is the concept of making health, wellness, and fitness less complicated. The idea of going back to basics and lowering the barrier to entry.Todays topic is no different. Lets get into som...

Apple Watch. Oura. WHOOP. Garmin. Fitbit. Polar. The concept isnt new weve been using wearable technology for a couple of decades now. But only a few gyms and health clubs have fully tapped into all the ways we can integrate wearables in our health clubs and studios.Smartwatches, fitness trackers, ...

What if the secret to longevity wasnt about cutting-edge biohacking, futuristic tech, or AI tracking but rather getting back to basics? Weve talked at length about the concept of longevity healthy aging which has proven to be the biggest trend in wellness over the past few years and is showing zer...

Nearly 91% of New Years resolutions fail a statistic youre likely to recognize, if not from the data itself, then with your own eyes as a fitness professional. Year after year, billions of people around the world practice the millennia-old tradition of setting a goal for themselves: a resolution fo...

Summer might be over, but dont head inside quite yet. Our focus this month is outdoor fitness.One of the many ways COVID has impacted our lives and the fitness industry at large is the augmented affinity for working out outside. The acute awareness of how much time we spend indoors has left many o...