Summer Surge: How to Maximize Seasonal Attendance & Retention

Inspire360 Global Fitness Newsletter, June Edition, Issue 28

Summer often brings fresh energy—and fresh faces—into your club. Year over year, studios and gyms see a bump in attendance as the warmer months arrive, only for that tide to ebb once back-to-school season starts.

So, how can you ride this seasonal wave and keep it going for the rest of the year? Let’s talk about some proven retention tactics to transform one-time visitors into long-term members, and how you can build deeper member engagement through smart programming, community connection, and compelling incentives. Read on for your summer retention toolkit.

Onboard with Intention

Make the first impression count. It may seem obvious, but during the high season, first impressions can translate to long-term retention. With the inbound wave of visitors, trial members and even locals with more flexible schedules, these drop-in folks often come in with less context and lower commitment.

Your goal is to turn a spontaneous visit into a consistent routine — one that keeps them coming back by making them feel seen, supported, and invited to stay. Ensure your onboarding is as polished as possible and that you’re meeting them with clarity, support, and warmth.

Streamline check-ins, offer welcome emails with next steps, and train (or retrain) your staff to give standout first impressions. Greet guests by name when possible, and consider offering facility tours with a friendly walk-through of the space, acknowledging if it’s their first visit to help ease any nerves.

Staff should be able to spot newcomers quickly, initiate warm conversations, and guide them toward clear next steps—whether it’s booking another class, exploring a referral offer, or checking out your app. Staff could ask: “Want help picking another class this week?” or “There’s a great beginner class tomorrow — should I reserve you a spot?”

Behind the scenes, make sure instructors are looped in so they can offer extra encouragement, and keep internal notes to personalize future visits. These small touches create a seamless, welcoming experience that encourages return.

Don’t overlook digital touchpoints during onboarding, either. Welcome emails (using their name) and personalized follow-ups (like “We loved having you in class—ready to book your next one?”) help reinforce connection and guide new members toward consistent engagement. A well-timed message can be the nudge they need to come back.

Launch a Summer Challenge to Build Habits

Short-term wins can become habits that last. What does this look like seasonally? Summer challenges. These dynamic and interactive competitions can be a great way to spark community engagement on their own, but can also serve as a retention-driving tool.

Design your challenge to reflect the rhythm of a realistic long-term routine (like two to three classes per week), and make sure it includes a strong finish: a goal-setting session, membership offer, or onboarding into a longer-term program. When participants see progress (already a reward in and of itself) and are guided into what comes next, they’re far more likely to stick around after the challenge ends.

Consider the following:

1. 4- to 6-week challenge formats to keep members engaged and consistent
2. Small rewards or tiered prizes to boost motivation
3. Social media posts or leaderboards to showcase progress and foster community

Lastly, start teasing the next challenge to give your members a reason to stay engaged beyond the season. Leaning into the psychology of anticipation, we know that anticipation increases commitment. When people look forward to something, they’re more likely to stick around to experience it.

Host Events That Anchor Belonging

Social connection is the magic ingredient—the glue—that creates connection beyond class and holds members in place.

Seasonal events aren’t just lighthearted fun, and they’re certainly not just a marketing gimmick; these can be powerful retention tools when used intentionally. Instead of one-off gatherings, consider creating a recurring series like monthly member socials, outdoor classes followed by walks or themed mini-workshops.

These consistent touchpoints help members build real relationships, feel part of something bigger, and associate your studio with a sense of belonging. The stronger the social bonds, the more likely members are to stay for the long haul.

Some ideas to get your wheels turning:

1. Get outside. Plan outdoor classes, wellness picnics, rooftop flows, sunrise yoga, or post-class socials.
2. Buddy up. Center events on the social aspect and encourage members to bring a friend; these plus-one events are great lead generators with zero pressure.
3. Sip and sweat. Pair classes with a summertime refreshment hour: walks while sipping iced coffee, smoothie meetups, or mocktail time.
   

Don’t forget — these also make for great content opportunities for social media channels, which can further drum up interest and buzz around your community beyond the gym walls. Capture photos and videos, tag members, and allow them to share organically with their communities.

Leverage Referral Programs

This busy, buzzing season is an ideal opportunity to start a referral program or energize your existing one.

Encourage members to invite friends by offering time-sensitive perks like discounted classes, free add-ons, or studio merch. Consider partnering with local businesses (smoothie and juice bars, nearby restaurants, athletic gear vendors) to create even better perks and prizes.

Make sharing seamless with referral links, app-based invites, or ready-to-send messages. When new members arrive through someone they trust, they’re more likely to stay — and your existing members feel more engaged by helping grow a community they care about. For an extra boost, recognize top referrers with small rewards or public shoutouts to keep the momentum going.

Maximize the Surge

The summer months provide us with a window of opportunity to create a connection that lasts through the rest of the year — and beyond. Using these tools and with the right systems in place, casual drop-ins and tepid trial members can become your most loyal community advocates.

Through your focus on intentional, thorough onboarding, habit-building challenges, connection-driven events, and easy-to-share referral programs, you can turn summer momentum into enduring, powerful growth for your business — and your community. Your future retention starts now. Are you ready?

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Industry Happenings:

Catch Us at the ATN Summit in NYC!

We’re excited to share that our VP of Partnerships, Ravi Sharma, will be attending the prestigious ATN Summit in New York City. This year’s event features an incredible lineup, including renowned biohacker Gary Brecka as the keynote speaker. Big kudos to Edward Hertzman, CEO of Athletech News, for curating such a powerhouse gathering of fitness, wellness, and tech leaders.

If you’re planning to attend, don’t miss the chance to connect—drop Ravi a line at ravi@inspire360.com.

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Upcoming Events:

1. 20+ workshops from Peak Pilates
2. 20+ workshops from Spinning®
3. 20+ workshops from TRX®
4. 8 workshops from Oxygen Advantage
5. 6 workshops from Exos
6. 5 workshops from CFSC
7. 1 workshop from Eleiko
8. 1 workshop from Gray Institute
9. 1 workshop from Power Plate
10. 1 workshop from Strive Life

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Upcoming Workshops in May & June:

1. Perform Better! 3-Day Functional Training Summit, June 12-14, 2025, Rosemont, Illinois
2. The Fit Expo, August 2-3, 2025, Anaheim, California
3. canfitpro, August 13-16, 2025, Toronto, Canada
4. Annual Wellness Summit, August 18-21, 2025, Austin, Texas
5. SCW Dallas MANIA®, August 22-24, 2025, Dallas, Texas

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Industry News:

• TRX and Nobull are bringing a summer training series to Brooklyn this summer.
• The McKinsey "Future of Wellness" Survey finds that wellness is more important to consumers than ever and that "younger consumers are redefining the landscape."
• Former Xponential Fitness founder and CEO, Anthony Geisler, launches new franchise group, Sequel Brands.
• FAD clears first blood test used in diagnosing Alzheimer's Disease.
• Lumati and PNOĒ are collaborating to "pioneer the future of longevity" with advanced diagnostics and results-driven treatments.
• Bay Club acquires 425 Fitness, a trio of fitness centers in Seattle.

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Thanks for Reading!

This newsletter was brought to you by Kathie Davis, Peter Davis, Ravi Sharma, Dominique Astorino, and the Inspire360 team.

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A Note from Peter & Kathie

The industry is changing rapidly and we are here to help you sift through all the noise and get to the good stuff. Every month, we'll bring you trending topics and the inside scoop that we believe is paramount for fitness professionals to know.

Keep Inspiring,

Peter & Kathie Davis

Want to get this delivered straight to your inbox? Sign up to receive the Inspire360 Global Fitness Newsletter here.

Every little bit helps.

Little by little.

A little goes a long way.

Small but mighty.

Good things come in small packages.

Drop by drop, the water pot is filled.

‍

Have you guessed today’s topic yet?

Let’s talk about microdosing… not that kind of microdosing, but rather the power behind small bits of action, and the cumulative effect of fitness “snacking,” or mini workouts.

Can a little really go a long way when it comes to exercise? Let’s break down the science—and success—of short bursts of movement throughout the day, as opposed to one long session.

Legitimate Health Benefits

You don’t need 60 minutes in a bootcamp class or 45 minutes on the treadmill doing sprint intervals to achieve basic health goals. Minimal, high-intensity movements can lead to significant improvements in cardiovascular health, metabolic function, and cognitive performance.

In terms of a longer life, research from the University of Sydney found that VILPA (Vigorous Intermittent Lifestyle Physical Activity) — i.e., just living a more active life—can save lives.

The research shows that just three or four daily bursts of vigorous activity lasting about one minute each—such as brisk stair climbing or chasing after a bus—can reduce the risk of premature death by up to 40%, and cardiovascular death by up to 49%. You read that correctly. Cut your risk of death in half (almost) with four total minutes of vigorous exercise. Suddenly, speeding up the stairs in a metro station is looking more appealing.

Scaling up a bit, a Harvard Health study reported that accumulating several short bouts (about two minutes each) of vigorous activity throughout the day might be especially beneficial, with participants who engaged in 15 minutes of vigorous activity per week experiencing an 18% lower risk of death during the study period.

Let’s look at something a bit more structured, like a mini workout. Engaging in short bouts of moderate-to-vigorous physical activity (MVPA) like, 10 minutes or less, is associated with a significant reduction in the risk of hypertension. Specifically, individuals in the highest tertile of short MVPA spurts were 31% less likely to develop hypertension over five years compared to those in the lowest tertile. Similar health benefits were found with 12-minute workouts.

Comparable Benefits to Longer Workouts

You might be thinking, sure there are benefits, but is this just as effective as a ‘normal’ workout routine?

Studies indicate that the cumulative effect of short, frequent activity bouts can match or even surpass the benefits of longer sessions, especially concerning cardiovascular health and mortality risk. Additionally, short, intense bouts of exercise have been shown to improve brain functions such as attention, memory, and multitasking abilities, similar to longer workouts.

Lower Barrier to Entry, Potential for More Consistency

A four-minute bout of movement is, for many individuals, much less intimidating than an hour of CrossFit or 50 minutes of hot Pilates. This is especially true for beginners, older demographics, and those without any kind of athletic history.

This approach can also be a really practical one for those with time constraints, as short bursts of activity, such as brisk walking, stair climbing, or quick bodyweight exercises, can be built into a daily routine more easily.

Because of the aforementioned lower barrier-to-entry, there’s a higher potential for more consistency. And the regularity in these “mini” activities is crucial; it’s the cumulative effect that contributes to long-term health benefits.

Ways Clubs Can Fit Microdosing Fitness Into Training

So now we have the science and the benefits, but how do we translate “run up a flight of stairs for a minute” into something gyms and studios can actually work with? How can clubs take this science and put it into action?

Here are some creative, low-lift ways to microdose fitness in your facility and help members embrace the power of small, but consistent movement.

“Movement Snack” Stations:

Designate spaces around the gym — or even outside in good weather — where members can drop in for quick, guided mini circuits. Think: squats, step-ups, walking lunges, wall sits, planks, or band work. Keep the signage clear, visual, and approachable so it feels like an open invitation, not a test.

Micro-Workout Challenges:

Gamify it. Host recurring challenges that ask members to complete a certain number of short workouts each week — e.g., “5 Movement Snacks in 5 Days.” Track progress via an app, whiteboard, or stickers, and offer shoutouts, badges, or small prizes. It builds community, consistency, and motivation.

Pop-Up Classes:

Add surprise 10 to 15-minute classes into the schedule throughout the day or in between longer sessions. These can be quick core finishers, stretch breaks, mobility flows, or mini HIIT blasts. Keep them accessible — no equipment needed, all levels welcome — and rotate the theme each week to keep it fresh.

Incorporate Into Personal Training:

Encourage trainers to help clients build “movement snacking” into their daily routines. This could be a series of go-to bodyweight circuits, stair sprints, or activation drills they can do at home or on breaks at work. For beginners or time-crunched clients, it’s an empowering way to stay on track between sessions.

Member Education:

Reframe how members think about fitness. Use signage, social media, newsletters, or short talks to share stats, stories, and simple ways to sneak in movement. A poster that says “1 Minute of Squats = Health Win” can go a long way toward making fitness feel attainable and rewarding.

Virtual Micro-Workout Videos:

Build a digital library of 5–10 minute workouts that members can access via your app or website. Include a mix of formats — cardio bursts, strength snacks, mobility flows, breathwork — and tag them by mood, energy level, or setting (e.g., “Apartment-Friendly” or “Pre-Meeting Power-Up”).

Desk or Office Movement Programs:

Partner with local businesses or offer corporate wellness packages that include quick, desk-based movement options. Think: seated stretches, posture resets, or energizing chair workouts. These “microbreaks” can boost productivity, reduce tension, and extend your brand’s reach beyond the club walls.

Warm-Up and Cool-Down Add-Ons:

Encourage members to tack on a 5-minute strength, mobility, or recovery flow before or after their regular workouts. These “bookends” not only reinforce habit-building but can reduce injury risk and improve performance, all without adding major time to their day.

The Micro Movement Method

John Sinclair, a Certified Strength and Conditioning Specialist & Applied Health and Human Performance Specialist, is well-versed in the benefits of micro-dosing fitness. He says, "The power of microdosing movement lies in its dual impact, delivering a remarkable 'bang for your buck' in health benefits. Firstly, it significantly increases your overall daily activity, unlocking a cascade of positive health outcomes, from improved mood and energy to better cardiovascular health. Secondly, and critically, it actively interrupts the prolonged periods of sedentary behavior that have become a silent epidemic, and as such combating the myriad of negative health consequences associated with excessive sitting."

Sinclair co-founded the initiative Seven Movements and has made the transformative micro-dosing prescription, "The Micro Movement Method," universally available.

Bringing It All Together

Integrating this style of fitness “microdosing” into your club’s programming isn’t just a wellness trend — it’s a strategic move to meet members where they are.

By lowering the time and energy threshold, you can help make fitness feel more accessible, sustainable, and an integral part of someone’s lifestyle, no matter what season of life they’re in.

Whether someone is intimidated by long workouts, crunched for time, a new parent, traveling frequently, or simply looking to stay active throughout the day, micro-workouts can offer a flexible, science-backed solution.

Most importantly, this approach empowers members to see movement not as an all-or-nothing event, but as an ongoing opportunity. A one-minute stair sprint, a five-minute core blast, a lunchtime walk — it all adds up.

Small steps. Big payoff.

Are you ready to help your members move more, stress less, and thrive in every minute?

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Industry Happenings:

Upcoming Events:

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1. Miami Fit Expo, May 24, 2025, Miami, Florida
2. Beyond Activ World, June 4-5, 2025, Raffles City, Singapore
3. Perform Better! 3-Day Functional Training Summit, June 12-14, 2025, Rosemont, Illinois
4. The Fit Expo, August 2-3, 2025, Anaheim, California
5. canfitpro, August 13-16, 2025, Toronto, Canada
6. Annual Wellness Summit, August 18-21, 2025, Austin, Texas

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Upcoming Workshops in May & June:

1. 20+ workshops from Peak Pilates
2. 20+ workshops from Spinning®
3. 20+ workshops from TRX®
4. 8 workshops from Exos
5. 7 workshops from Oxygen Advantage
6. 3 workshops from CFSC
7. 3 workshops from Gray Institute
8. 2 workshops from Eleiko
9. 2 workshops from Power Plate
10. 1 workshop from Strive Life

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Industry News:

• Crunch will host a nationwide fundraising event in support of Augie's Quest to cure ALS.
• The Green Bay Packers are opening a members-only fitness club.
• Whoop unveils new devices with breakthrough longevity features.
• Pepsi is removing food dyes from its products.
• WeightWatchers files for Chapter 11.
• Fitness industry leaders went to Washington in support of the PHIT Act.
• Nike launched its first-ever strength studio in Austin, Texas.

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Thanks for Reading!

This newsletter was brought to you by Kathie Davis, Peter Davis, Ravi Sharma, Dominique Astorino, and the Inspire360 team.

—----------------------------------------------------

A Note from Peter & Kathie

The industry is changing rapidly and we are here to help you sift through all the noise and get to the good stuff. Every month, we'll bring you trending topics and the inside scoop that we believe is paramount for fitness professionals to know.

‍

Keep Inspiring,

Peter & Kathie Davis

‍

Want to get this delivered straight to your inbox? Sign up to receive the Inspire360 Global Fitness Newsletter here.

Why Walking Deserves a Spot in Every Trainer’s Toolkit

‍Inspire360 Global Fitness Newsletter, April Edition, Issue 26

You may have noticed that one of the recurring themes in our newsletters for the past year — regardless of topic — is the concept of making health, wellness, and fitness less complicated. The idea of going “back to basics” and lowering the barrier to entry.

Today’s topic is no different.

Let’s get into something we all know how to do from the time we’re little. It’s free. It’s intuitive. It’s accessible. It’s one of the most natural forms of movement for the human body, but most Americans aren’t doing it nearly enough.

We’re talking, of course, about walking.

Our physiology is wired for a life of movement, but modern living has all but erased it. Walking fewer than 5,000 steps a day is considered sedentary — but that’s where millions of Americans land.

A number of factors have contributed to the lack of walking in the US, particularly the urban and suburban infrastructure as well as safety. But there’s good news yet… we’re getting better.

One of the few good things to come from the pandemic five years ago was the break from sedentary office jobs and an uptick in walking habits. Walking, in general, has increased in popularity since that time.

It’s even seeing a boom amongst the younger generations, particularly Gen Z and millennials, who have revitalized walking groups, transforming an activity traditionally associated with older demographics.

Walking is often underestimated or overlooked — but it's one of the most accessible, effective, and underrated tools in a fitness routine, as well as a trainer’s arsenal. Whether your clients are seasoned athletes, senior superstars, or just getting started, walking can support their goals in powerful ways.

The Benefits of Walking

Physical Health

Walking improves cardiovascular fitness, supports joint mobility, aids in weight management, and strengthens muscles — especially in the lower body and core when done with proper form. Brisk walking, like running, is also associated with a reduced risk of cardiovascular disease.

Mental Health

“Go outside and take a walk. Get some fresh air.” How often have you heard this? There’s a reason: There is significant scientific merit behind walking for mental health. It’s a major stress reliever and mood booster.

​Recent research published just months ago in JAMA indicates that individuals who walk at least 7,000 steps per day experience a 31% lower risk of developing depression compared to those taking fewer steps. Another study showed that walking in nature led to decreased activity in brain regions associated with rumination.

Daily walks can reduce stress, improve mood, enhance cognitive function, and even support creativity. Walking outdoors, in particular, has been linked to reduced depressive symptoms and better mental well-being.

Accessibility & Inclusivity

Walking is almost universally accessible. It’s low-impact, requires no special equipment, and can be adapted to nearly any fitness level — making it an ideal entry point or recovery tool. The CDC highlights walking as a safe, effective physical activity suitable for people of all ages and abilities, helping close the activity gap for populations with limited access to structured fitness programs.

How Trainers Can Incorporate Walking

Start and End Strong

Use walking as a dynamic warm-up or a restorative cool-down. It’s a simple, effective way to gradually raise or lower heart rate, support joint mobility, and mentally ease clients into (or out of) a session.

Low-Impact, High-Value Cardio

For clients with joint concerns, recovering from injury, or new to regular movement, walking offers a joint-friendly alternative to more intense cardio. It’s also ideal for active recovery days.

Build Better Habits Together

Encourage daily walking goals — whether it’s 6,000 steps, a 15-minute walk, or laps around the block. Walking helps create consistency, improves NEAT (non-exercise activity thermogenesis), and reinforces the idea that movement doesn’t have to be complicated.

Turn It Into a Workout

Walking doesn’t have to mean “just a stroll.” Trainers can level it up with the following:

• Interval walking, alternating pace or incline
• Incline or hill walking, either on a treadmill or outdoors
• Weighted vest or ruck walking for added resistance
• Nordic walking for full-body engagement

Mindful & Social Walking

Suggest mindful walking for stress relief and mental clarity — especially in green spaces. Or spearhead group walks among your members, which are gaining momentum (see: the viral rise of “hot girl walks” and neighborhood walking clubs). Walking can build community, not just fitness.

Coaching Strategies for Walking

Coach Posture & Gait

One of the most crucial ways you can support your communities as they head out on their walking journey is to coach them on proper walking mechanics.

​Proper walking posture is essential for maximizing the benefits of walking and preventing discomfort or injury. As a trainer, guiding your clients on correct walking mechanics can significantly enhance their overall experience and health outcomes.

Key cues to coach:

• Tall spine with head aligned over shoulders
• Engaged core to support the low back
• Relaxed shoulders to avoid tension
• Natural arm swing for balance and momentum

Why it matters: Poor posture while walking can contribute to neck, back, and shoulder pain, and even trigger sciatica and headaches.

Track Progress

Use metrics like steps, distance, pace, or duration. Encourage clients to use fitness trackers or apps to build momentum.

Make It Fun

Help clients stay engaged with playlists, podcasts, audiobooks, or scenic routes. A little variety goes a long way.

Walking Programs to Explore

For clients who want guided walking workouts, we recommend:

• Walk at Home by Leslie Sansone – A well-loved indoor walking program with workouts ranging from 1 to 5 miles.
• Kathy Smith’s 30-Minute Indoor Walk – A great low-impact option that’s easy to follow from home.

Bottom Line

Walking is more than just a warm-up or fallback — it’s a foundational movement pattern that supports health, consistency, and connection. With the right strategy, it can become one of the most effective tools in your training approach and a cornerstone for your fitness communities and members.

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Industry Happenings:

Upcoming Events:

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1. Florida Mania, May 1-4, 2025, Orlando, Florida
2. Sibec, May 12-15, 2025, Orlando, Florida
3. Miami Fit Expo, May 24, 2025, Miami, Florida
4. Beyond Activ World, June 4-5, 2025, Raffles City, Singapore
5. Perform Better! 3-Day Functional Training Summit, June 12-14, 2025, Rosemont, Illinois
6. The Fit Expo, August 2-3, 2025, Anaheim, California
7. canfitpro, August 13-16, 2025, Toronto, Canada
8. Annual Wellness Summit, August 18-21, 2025, Austin, Texas

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Upcoming Workshops in April & May:

1. 20+ workshops from Peak Pilates
2. 20+ workshops from Spinning®
3. 20+ workshops from TRX®
4. 12 workshops from Exos
5. 6 workshops from CFSC
6. 4 workshops from Oxygen Advantage
7. 2 workshops from Gray Institute
8. 2 workshops from Nordic Flow Academy
9. 1 workshop from Eleiko
10. 1 workshop from Power Plate

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Industry News:

• ClassPass announces the best workout studios & instructors of 2024.
• Hyrox & Centr launch a high-performance turf designed to deliver optimal conditions for sled pushes and pulls.
• Wellhub and Urban Sports Club join forces to meet demand for corporate wellbeing benefits in Europe.
• ABC Fitness and MyFitnessPal announces a partnership to integrate holistic health tracking for gym members and coaching clients.
• Barre3 acquires Studio Barre.
• Headspace announces partnership with the U.S. Navy.

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Thanks for Reading!

This newsletter was brought to you by Kathie Davis, Peter Davis, Ravi Sharma, Dominique Astorino, and the Inspire360 team.

—----------------------------------------------------

A Note from Peter & Kathie

The industry is changing rapidly and we are here to help you sift through all the noise and get to the good stuff. Every month, we'll bring you trending topics and the inside scoop that we believe is paramount for fitness professionals to know.

‍

Keep Inspiring,

Peter & Kathie Davis

‍

Want to get this delivered straight to your inbox? Sign up to receive the Inspire360 Global Fitness Newsletter here.

In the realm of online learning, user experience plays a pivotal role in keeping learners engaged and ensuring the effectiveness of educational platforms. To further elevate the learning experience for its users, Inspire360, a leading learning management platform, has recently integrated Crazy Egg, a powerful analytics and optimization tool. This integration has brought valuable insights and enhanced usability to Inspire360's already impressive suite of features. In this blog post, we will explore how the integration of Crazy Egg has revolutionized Inspire360 and improved the overall learning journey for students and instructors alike.

Improved Usability through Heatmaps:

One of the key benefits of integrating Crazy Egg into Inspire360 is the utilization of heatmaps. Heatmaps provide a visual representation of user behavior, highlighting the areas of a webpage that attract the most attention or engagement. By incorporating Crazy Egg's heatmap feature, Inspire360 gains valuable insights into how learners interact with their platform. This information empowers the platform's administrators and instructors to make data-driven decisions regarding user interface (UI) and user experience (UX) enhancements. By identifying the hotspots on each page, they can optimize content placement, calls-to-action, and navigation, resulting in a more intuitive and streamlined learning environment.

Optimizing User Interface with A/B Testing:

Another notable feature provided by Crazy Egg is A/B testing. This functionality allows Inspire360 to test different variations of its user interface, such as different layouts, color schemes, or button placements, among other elements. By creating multiple versions of a webpage and directing a portion of users to each variant, A/B testing enables Inspire360 to measure and compare user engagement, conversions, and overall satisfaction. This data-driven approach helps the platform's development team refine their designs, ensuring that every aspect of the interface is carefully tailored to meet user preferences and needs.

Insightful Data-driven Decision Making:

The integration of Crazy Egg into Inspire360 goes beyond heatmaps and A/B testing. The analytics provided by Crazy Egg enable administrators and instructors to gain a deeper understanding of learner behavior. They can track user clicks, scrolling patterns, and other interaction metrics, allowing them to identify pain points and areas of improvement within the platform. Armed with this valuable data, they can fine-tune course content, personalize learning pathways, and optimize the overall educational experience. By leveraging these insights, Inspire360 is better equipped to provide learners with a dynamic and engaging platform that caters to their individual needs.

The integration of Crazy Egg into Inspire360's learning management platform has revolutionized the user experience for both students and instructors. The utilization of heatmaps, A/B testing, and insightful analytics has empowered the platform's stakeholders to make data-driven decisions, resulting in a more intuitive and personalized learning journey. As Inspire360 continues to evolve and enhance its offerings, the integration of Crazy Egg sets a new standard for educational platforms, where user experience is at the forefront. By leveraging the power of analytics and optimization, Inspire360 is creating an engaging and effective learning environment that nurtures growth and success for all learners.

If you're interested in learning more about how Inspire360 can help your company, click here.

To see all of the Inspire360 integrations, click here.

Fitness Tech Integration: Wearables and Data-Driven Coaching

Inspire360 Global Fitness Newsletter, March Edition, Issue 25

Apple Watch. Oura. WHOOP. Garmin. Fitbit. Polar. The concept isn’t new — we’ve been using wearable technology for a couple of decades now. But only a few gyms and health clubs have fully tapped into all the ways we can integrate wearables in our health clubs and studios.

Smartwatches, fitness trackers, and other wearables not only provide valuable data to better serve clients, but can serve as a powerful link between the individual and their membership or training experience.

So how can fitness professionals leverage these tools to optimize coaching and enhance client results? Let’s get into it.

A Brief Wearable Fitness Tech Overview

The most common devices used in fitness coaching include the aforementioned wearables, which track a number of metrics:

• Activity & Performance: Steps, heart rate, calories burned, VO2 max, HRV.
• Recovery & Readiness: Sleep quality, stress levels, resting heart rate, oxygen saturation.
• Advanced Metrics: ECG, skin temperature, hydration tracking (this one is emerging tech).

Through app connectivity, an individual can look at specific metrics and (sometimes) get synthesized insights. But this doesn’t necessarily translate to something meaningful and actionable for the user. We’ll get to that!

Fitness Wearables and the Trainer-Client Engagement

We dug into the concept of setting resolutions (goals!) — and the power of specificity when it comes to achieving them — in our December edition.

Through this lens, we can see how quantification can be that specificity… the magic ingredient if you will. Quantified data can drive individuals, encourage progress, and more accurately measure targeted goals. These health metrics, like resting HR, sleep quality, and steps, are easy for a user to see and visualize — and decide on specific benchmarks to work toward.

As trainers, we can help clients with personalized goal setting using their real-time data to set realistic and adaptive fitness goals… goals that they can actually achieve and see progress with along the way. Using start points and checkpoints, you can adjust training programs based on metrics like HRV and recovery scores, for example.

Seeing real-time success is a powerful motivator that can strengthen a client’s commitment to their workout program — and their trainer. Especially when that trainer tailors the program to this hyperpersonal data. And it’s a beautiful way to “see” progress that would otherwise be invisible, especially for clients who aren’t trying to bulk up or lose weight.

Additionally, as a fitness professional, you’ll be able to synthesize data and derive insights in a way the average user won’t see on their own — and you can weave in additional insights from knowing clients on a more personal level. In this way, your expertise is an essential part of the puzzle. A client might have a batch of numbers, but what does it truly mean when it comes to the complete picture of their health?

There’s also a strong emotional association between the client’s personal success and the person who helped them get there. By helping clients see tangible progress through measurable data, the data itself can serve as a client-trainer link that strengthens the relationship.

Creating Data-Optimized Workouts

When it comes to using data as part of a group fitness program, Orangetheory is a pioneer. Orangetheory uses heart rate monitors to track participants’ real-time effort during workouts, displaying metrics like heart rate zones, calories burned, and splat points (earned by spending time in the "orange" and "red" zones). This data-driven approach helps clients optimize intensity, measure progress, and stay motivated through gamified elements like leaderboards and performance summaries.

Similarly, F45 uses its “F45 LionHeart” system, a heart rate monitor that tracks real-time effort, heart rate zones, and calories burned during workouts. Data is displayed on screens in the studio, helping participants optimize intensity and compete against themselves or others. Post-workout, clients receive summaries via the F45 app, similar to Orangetheory’s model.

Life Time also uses AI to integrate with client data. Partnering with Microsoft, Life Time introduced L.AI.C, an AI-driven companion within their member app. This feature provides personalized class suggestions, assists with reservations, and offers tailored workout programs based on individual preferences and data from connected devices.

Consider these concepts for data-optimized workouts for personal training:

• Designing a program based on current health data and a specific goal, like a higher sleep score, higher VO2 max, etc.
• Using data in real-time to control the workout, like using HR zones for targeted cardio training.
• Adjusting the program in progress based on data updates. i.e., adapting workouts based on fatigue or recovery levels.

Gamification Wins

We can take a page out of Duolingo’s book to see how successful gamification of anything can be — from language learning to exercising. Badges, streaks, challenges, social sharing, and friendly competition are all tools that fuel even the least competitive among us.

For gamification to work, rewards should feel meaningful, and data should be easy to track. Fitness professionals can integrate challenges through fitness apps, gym software, or social media groups. The goal is to turn fitness into an interactive, rewarding experience — keeping clients engaged, accountable, and excited about progress.

Here’s what this could look like:

• Individual Challenges – Clients have personal objectives (like 10K daily steps for a week), with a prize for completing the challenge.
• Workout Streak Rewards – Keeping any streak alive — whether it’s the aforementioned step challenge or completing 10 daily workouts in a row — can unlock rewards such as a free personal training session or class, scaling up as the streak continues. Personal tracker data can be used to confirm the streak.
• Community Leaderboards – For more competitive clients who are comfortable with sharing some of their data, leaderboards can be encouraging and fun. Burned calories, minutes of exercise, number of steps, and daily streaks. There are a ton of options here.
• Team Challenges – Teamwork can also be highly motivating due to its inherent social nature; small groups can compete to collectively reach certain milestones with their data, whether that’s a percent of progress, a quantity of something completed, or another metric that combines data for a point system.
• Bingo Style Challenge – For an interactive and dynamic approach, consider “Bingo,” where clients can check off specific tasks like “Improve X metric by X” or “Get X hours of sleep X times,” with prizes for completed cards.

Best Practices for Integrating Wearable Tech in Coaching

As we venture into this intimate territory with our client’s health data, it’s important to ensure each member understands the implications of data collection and usage. Clearly explain what data is being collected (weight, heart rate, steps, sleep, calories, etc.) and how it will be used. Ensure clients understand who has access to their data — whether it’s just the coach or if it’s shared with third parties (e.g., app providers, health platforms).

Prioritizing transparency, consent, and responsible data handling are all essential to maintaining client trust. Always obtain explicit consent before tracking or analyzing a client’s wearable data, and reinforce that clients own their data and can choose how much they share. Remember, this is opt-in participation for data-driven coaching; not all clients want their biometric data monitored.

Use secure platforms that comply with HIPAA (in the U.S.) or GDPR (in Europe) if your club is storing health-related data. Avoid storing sensitive data on personal devices or unsecured platforms.

And finally, be mindful that too much tracking can create unnecessary stress or anxiety for some clients. Encourage a balanced approach—wearables should enhance coaching, not create pressure or feelings of judgment. This is where the human part of coaching is so crucial: understanding the nuances of your clients and their needs. Plus, your qualitative coaching insights alongside data are what will keep workouts enjoyable, sustainable, and meaningful.

How Will You Use Personal Fitness Data?

Wearable tech presents an incredible opportunity to enhance coaching, optimize workouts, design new types of workouts, and strengthen client engagement — but its success depends on thoughtful integration.

By using data to personalize training, gamify fitness, and track progress responsibly, trainers can create more effective and enjoyable experiences. Whether it’s implementing small challenges, leveraging AI-driven insights, or simply using recovery metrics to tailor programs, the key is to use data as a tool — not a crutch — to support and empower clients on their fitness journeys.

Now, it’s your turn. Whether it’s testing a simple challenge, introducing a leaderboard, or using recovery data to fine-tune workouts — pick one way to incorporate wearables this month and see how your clients respond. The future of coaching is here — let’s make it work for you.

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Industry Happenings:

Upcoming Events:

1. California Mania®, March 20-23, 2025, Burlingame, California
2. IWF China Fitness Convention, March 5-7, 2025, Shanghai, China
3. FitnessFest Conference & Expo, April 3-6, 2025, Phoenix, Arizona
4. FIBO, April 10-13, 2025, Cologne, Germany
5. Sibec Americas, May 12-15, 2025, Orlando, Florida
6. Miami Fit Expo, May 24, 2025, Miami, Florida
7. Beyond Activ World, June 4-5, 2025, Raffles City, Singapore

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Upcoming Workshops in March & April:

1. 20+ workshops from Oxygen Advantage
2. 20+ workshops from Peak Pilates
3. 20+ workshops from Spinning®
4. 20+ workshops from TRX®
5. 10 workshops from Exos
6. 7 workshops from CFSC
7. 3 workshops from Gray Institute
8. 2 workshops from Athleticum
9. 2 workshops from Eleiko
10. 2 workshops from U-Jam Fitness
11. 1 workshop from Power Plate
12. 1 workshop from SoulBody Fitness
13. 1 workshop from Strive Life Fitness

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Industry News:

• Apple launched the Apple Health Study, which aims to further understand how technology can play a role in improving physical health, mental health, and overall wellbeing.
• Eleiko has been awarded a five-year U.S. Navy education contract.
• Aescape announced their U.S. expansion with Equinox and secured $83M in funding.
• Lululemon is working with 78-year-old fitness influencer Joan MacDonald for their new campaign.
• UFC GYM announced that it will be opening 45 locations worldwide in 2025.
• International Luxury Hotel Association partnered with Matrix Fitness to elevate wellness in luxury hospitality.

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Thanks for Reading!

This newsletter was brought to you by Kathie Davis, Peter Davis, Ravi Sharma, Dominique Astorino, and the Inspire360 team.

—----------------------------------------------------

A Note from Peter & Kathie

The industry is changing rapidly and we are here to help you sift through all the noise and get to the good stuff. Every month, we'll bring you trending topics and the inside scoop that we believe is paramount for fitness professionals to know.

‍

Keep Inspiring,

Peter & Kathie Davis

‍

Want to get this delivered straight to your inbox? Sign up to receive the Inspire360 Global Fitness Newsletter here.

It's the luxury-tier boutique fitness trend that’s on the rise. The number one most popular workout in 2024. Popular among soccer moms, dancers, and lithe celebrities…

… but did you know it was developed by a sickly German immigrant in a WWI internment camp?

Pilates studios accounted for 27% of boutiques opened last year, but this type of exercise is far from new.

Pilates Origins

Joseph Hubertus Pilates was determined to improve his ailments — asthma, rickets, and rheumatic fever — and wanted to help fellow detainees in England stay fit as well.

During his internment, he created routines that emphasized controlled movements, body alignment, and breathing, and even created equipment by attaching springs to hospital beds, enabling bedridden patients to exercise — a precursor to his later invention of the Pilates apparatus, one which we know now as the Reformer.

Joseph combined his studies of yoga, gymnastics, martial arts, and weightlifting to develop a holistic approach to health and well-being — one that has truly stood the test of time, continues to heal and strengthen all types of bodies, and is exceptionally popular over a century later.

In 1926, he emigrated to the United States. Soon after, he opened a fitness studio in Manhattan with his wife, Clara. They shared a building with dance studios and rehearsal spaces, and the proximity alone attracted many dancers and performers, who found his method invaluable for improving strength, flexibility, and injury recovery (this is also why, to this day, you’ll find many dancers in a Pilates class, no matter where you practice).

Over time his approach, which he called "Contrology," gained popularity, becoming what we now know as Pilates.

Until his death in 1967 at the age of 83, Joseph Pilates continued teaching and refining his method, emphasizing the mind-body connection, core strength, and overall balance — principles that remain central to Pilates today. He famously said, “You are only as young as your spine is flexible.”

This quote reflects one of his core beliefs about health and well-being. He emphasized that maintaining a healthy, mobile spine is key to overall vitality, longevity, and quality of life. His exercise method, with its focus on core strength, alignment, and fluid movement, was designed to promote spinal health and flexibility. This idea remains central to the Pilates philosophy today.

Why Pilates is Having a Comeback

Even among athletes, Pilates has surged in popularity recently and is expected to remain a top fitness trend in 2025 due to several key factors:

1. Low-Impact, Mindful Movement: Pilates aligns with the growing demand for exercises promoting physical and mental well-being post-pandemic. It was the most popular workout of 2024, with an 84% increase in bookings.
2. Rise of the Reformer: The dynamic, resistance-based nature of Reformer Pilates has drawn participants seeking efficient full-body workouts. It rose from #10 in 2024 to #2 in fitness trend rankings for 2025.
3. Social Media Influence: TikTok trends like the "pink Pilates princess" have made Pilates appealing to younger demographics, associating this type of fitness with a luxurious, glamourous lifestyle (many Spotify users were branded Pink Pilates Princess on their Spotify Wrapped, regardless of their musical tastes or exercise preferences).
4. Booming Career Opportunities: Rising demand for Pilates classes has led to a shortage of instructors, with 77% of studios expanding and 67% selling out classes.
5. Inclusivity: Pilates is accessible to all fitness levels, attracting diverse groups, including men, to incorporate it into their routines.

‍

The Reformer Reigns

Point #2 on the above list might be one of the most significant differentiators; the Reformer (and other apparati) is what makes Pilates particularly unique.

Using a system of springs, pulleys, and a sliding carriage to create resistance, allowing for highly customizable workouts, the Reformer offers dynamic resistance workouts and can be appealing to everyone, from complete beginners to elite athletes.

And unlike traditional mat Pilates, the Reformer intensifies exercises, engaging multiple muscle groups simultaneously while maintaining the low-impact nature of Pilates. It’s particularly effective for building strength, improving posture, and enhancing flexibility.

Due to its inherent variety on offer, and the innovation it adds into fitness routines, many who find traditional workouts repetitive are captivated by this approach to exercise. Its ability to target specific areas also makes it popular for injury rehabilitation and athletic training. Similarly, the integration of Pilates into physical therapy practices is also a recognized trend. Several reputable organizations offer specialized Pilates training programs tailored for rehabilitation professionals, including physical therapists.

There’s also the visual factor — albeit superficial — that makes the Reformer a popular choice for influencers and studios to showcase on social media accounts. Its sophisticated, aesthetic appeal helps attract a younger, trend-driven audience.

As such, many studios are investing in Reformer equipment due to its popularity, with dedicated classes and programs driving demand. Some studios even offer hybrid sessions combining mat and Reformer Pilates for a comprehensive experience.

How Fitness Professionals Can Participate in the Pilates Boom

From injured dancers and fitness-focused seniors to training athletes and TikTok trend arbiters, Pilates is touching on virtually every group in our communities. How can you get into this trend yourself?

Get Certified in Pilates: Pursue a recognized Pilates certification, such as Merrithew®, Balanced Body, or BASI®, to add expertise and credibility. Offer classes or integrate Pilates principles into existing fitness programs. Merrithew® specifically (formerly STOTT Pilates) — the “Ivy League” of Pilates teacher training — emphasizes a biomechanically sound approach to Pilates, ensuring that exercises are anatomically safe and effective for a wide range of clients. This program also incorporates modern exercise science and rehabilitation principles, making it adaptable to current fitness and therapy practices.

Diversify Offerings with Reformer Classes: Invest in Reformer equipment or partner with studios to provide dynamic, resistance-based classes that appeal to a broader audience, from beginners to athletes.

Leverage Social Media: Create visually engaging content showcasing Pilates techniques, benefits, and client transformations. Tap into trends like the "pink Pilates princess" aesthetic to attract younger, trend-conscious clients.

Community Testimonial

We’re seeing this Pilates wave in our own community, too. Jill Drummond, Director of Education and Programming for BODYBAR Pilates, shares her experience. She tells us she’s seen a major Pilates transformation in recent years as well. “Gone are the days of rigid, repetitive routines; today's Pilates is dynamic, engaging, and seriously hard.”

This is particularly true for equipment-based group classes, she says. “The group setting fuels the competitive edge that pushes participants to go harder and stay consistent. Plus, our focus on muscular endurance and functional mobility, gives BODYBAR Pilates its superpower, complementing more traditional strength training workouts.”

“This has also led to an incredible shift in those who practice Pilates,” she adds. “Women know the benefits of muscular strength and are drawn to the unique flow and feel of Pilates, which makes it an ideal workout for that demographic. Additionally, men now understand that muscular endurance and functional mobility are just as essential for a well-rounded fit body and are finding Pilates to be the challenge they are seeking. Together this builds the unstoppable community that fuels us at BODYBAR and delivers our fiercely effective workout experience.”

Regardless of how you participate in the “trend” or incorporate Pilates into your own practice, this type of workout—and approach to health and well-being—can truly help any member of your community with their strength, fitness, longevity, alignment, injury prevention, and overall wellness. Though trending right now, Pilates is a tried-and-true, 100-year-old approach to exercise that is truly built to last.

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Industry Happenings:

Upcoming Events:

1. PerformX Live, February 26-27, 2025, Birmingham, UK
2. DC MANIA®, February 27-March 2, 2025, Herndon, Virginia
3. IWF China Fitness Convention, March 5-7, 2025, Shanghai, China
4. California Mania®, March 20-23, 2025, Burlingame, California
5. FitnessFest Conference & Expo, April 3-6, 2025, Phoenix, Arizona
6. FIBO, April 10-13, 2025, Cologne, Germany

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Upcoming Workshops in February & March:

1. 20+ workshops from Peak Pilates
2. 20+ workshops from Spinning®
3. 20+ workshops from TRX®
4. 15+ workshops from Oxygen Advantage
5. 7 workshops from CFSC
6. 3 workshops from Athleticum
7. 3 workshops from Exos
8. 2 workshops from Power Plate
9. 2 workshops from SoulBody Fitness
10. 1 workshop from Gray Institute

—------------------------------------------------

Industry News:

• Researchers redefine obesity and downplay BMI.
• New research highlights the Global potential of affordable fitness.
• Therabody unveiled "Therabody, for Her," designed to support women’s unique needs throughout their life stages.
• Crunch Fitness celebrated the 3-million-member mark and launched Crunch 3.0.
• GoSaga acquired the online fitness & wellness community, Tone it Up.
• F45 added GLP-1 medications to its offerings.
—----------------------------------------------------

Thanks for Reading!

This newsletter was brought to you by Kathie Davis, Peter Davis, Ravi Sharma, Dominique Astorino, and the Inspire360 team.

—----------------------------------------------------

A Note from Peter & Kathie

The industry is changing rapidly and we are here to help you sift through all the noise and get to the good stuff. Every month, we'll bring you trending topics and the inside scoop that we believe is paramount for fitness professionals to know.

Keep Inspiring,

Peter & Kathie Davis

Want to get this delivered straight to your inbox? Sign up to receive the Inspire360 Global Fitness Newsletter here.

What if the secret to longevity wasn’t about cutting-edge biohacking, futuristic tech, or AI tracking… but rather getting back to basics?

We’ve talked at length about the concept of longevity — healthy aging — which has proven to be the biggest trend in wellness over the past few years and is showing zero signs of slowing down (how fitting!).

But you don’t have to be installing cryo chambers, infrared saunas, and fancy AI machines into your clubs in order to tap into the longevity trend… unless you want to, and if so, by all means, go ahead!

It doesn’t have to be complicated; many of the activities that you and your clientele are already doing could be enough if they’re emphasized and done consistently.

In this issue, we’ll explore how common fitness practices you’re already a part of — like strength training, aerobic exercise, and even recreational sports — are scientifically proven to increase lifespan. As fitness professionals, you have the unique opportunity to position these activities as powerful tools for healthy aging, reinforcing the life-changing impact of your work.

The Longevity Benefits of Weightlifting and Strength Training

Weightlifting and strength training are very likely a cornerstone of your practice already. And weightlifting alone is linked to a 9% to 22% lower risk of dying, according to a Harvard study.

As for how this directly relates to longevity, this type of fitness builds and preserves muscle mass, which is critical as we age.

Muscle mass plays a crucial role in maintaining metabolic health, mobility, and overall physical resilience as we get older. Preserving muscle also helps reduce the risk of falls, fractures, and chronic conditions like osteoporosis, diabetes, and cardiovascular disease. Additionally, stronger muscles improve functional independence, which is essential for quality of life in later years. Regular strength training supports these outcomes, making it a key component of healthy aging.

Aerobic Exercise: Cardio for a Longer Life

The other cornerstone of your practice is cardio. And the most important stat to know on this front: moderate to vigorous aerobic exercise lowers the risk of dying by 24% to 34%. Activities like running, cycling, swimming, and even brisk walking — truly, the basics — are already contributing to a healthier, longer life.

As fitness professionals, we fundamentally know this, but reframing the information within the context of a wellness trend can help us educate new groups of individuals on different parts of their health journey.

Combine Cardio & Strength For Best Results

Another stat to reinforce to your communities: Combining aerobic exercise with weightlifting can reduce mortality risk by 41% to 47% (compared to people who do no exercise).

To maximize longevity benefits, develop a functional program that incorporates both modalities.

Sports: Adding Fun and Lifespan Gains

Keeping people on a consistent program is tantamount to success, and one of the ways you can do that is by imbuing fun. The dynamism and social aspect of sports can keep individuals on their routine for longer. Here is some data to back this up: Playing tennis is associated with living about a decade longer.

Despite wellness and fitness being a major trend, with millions of new members signing up for gyms and boutique fitness studios every year, the CDC says only about half of Americans are getting enough exercise.

Incorporating a fun sport — whether it’s a team sport like soccer, an individual sport like swimming, or a social sport like dance — could be the remedy for those who are rather exercise averse.

Coaching individuals through their sports journey allows you to help them improve technique and form, which will enhance physical attributes like strength, speed, agility, and flexibility — all of which can contribute to longevity. Specific sports coaching also involves injury prevention, which is yet another factor in longevity.

Designing Your Workout for Longevity

What’s the best way to structure your workout for longevity? Though there’s not ONE universal answer for this, Dr. Peter Attia, a physician specializing in longevity, recommends a comprehensive exercise routine to promote a long, healthy life. Key components include strength training, Zone 2 training (low-intensity, steady-state aerobic exercises), HIIT, and stability and mobility exercises (to improve balance and flexibility, thus reducing the risk of falls and maintaining joint health).

Dr. Attia emphasizes that the optimal exercise routine varies for each individual, depending on factors like age, fitness level, and health goals. He advises consulting with healthcare professionals to tailor a program that aligns with personal needs and capabilities — which could be an interesting opportunity for your club, too.

Partnering with a medical team with a longevity or gerontological specialty could provide greater depth, credibility, safety, and resources for a tailored program.

Reframing Aging and Longevity

According to Co-Chair of the American Academy of AntiAging Medicine, Jim LaValle, R.Ph. CCN., “Understanding and addressing aging as a multifaceted process influenced by biology, lifestyle, emotional and environmental factors” is the key to not just the messaging, but helping your communities achieve healthy longevity as well.

But the messaging is a crucial factor. One that LaValle would argue can dramatically influence the pace of aging. “Being a supportive and consistent ally to the client is a key role to changing their patterns and behaviors which lead to not just achieving their goals, but to improving longevity and resiliency,” he says. “How do we accomplish that? By becoming educated and understanding the core concepts of what leads to increased health span and resiliency. For the fitness professional, that means being familiar with current longevity strategies that are proven and worthwhile while steering them away from unproven or deleterious advice.”

What do your communities need to get from the messaging? Their choices matter when it comes to healthy aging. “It is important to understand that the pace of aging can be dramatically influenced by lifestyle choices,” says LaValle.

LaValle recommends an emphasis on education around exercise “specific to the client goals,” as well as “recovery and rejuvenation protocols, and proper sleep hygiene to support overall health and longevity. In essence, having a well-rounded knowledge base to the coming trends in longevity and performance health will all enhance the trainer-client relationship.”

Key Takeaways

The trend is new, but the method isn’t. The takeaway? We’re going back to basics, delivering it through a new lens, and educating the community.

What can you do to tap into the trend using the tools you already have?

• Create Longevity-Focused Programs: Develop offerings that combine strength training, aerobic exercise, and sport-specific training tailored to maximize lifespan benefits. Use “longevity” and “healthy aging” in your messaging.
• Educate Clients: Incorporate longevity-focused talking points into consultations, social media content, and marketing materials to emphasize the science-backed benefits of fitness.
• Upskill and Network: Collaborate with other professionals or invest in further education (e.g., longevity science) to enhance expertise and attract clients seeking health-focused, long-term fitness solutions. If you’re considering upskilling in this area, consider the Active Aging program through the Gray Institute, reinforce your cardio specialization with the Cardio Coach specialty at CORE, or add Functional Cable Strength to your repertoire with Freemotion.
• Differentiate Your Offering: Highlight your role as a longevity ally to attract clients who prioritize health and aging well over short-term goals like aesthetics. Consider working with longevity specialists in the medical field to further differentiate your services.

We can’t wait to see where you take this trend next year. 2025 is the year to position yourself as a leader in the longevity trend. Start now by exploring certifications, building partnerships, or launching your own longevity programs.

We’ll also continue to update you on additional resources in the coming year, including events, seminars, and coursework.

Cheers to a happy, healthy new year!

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Industry Happenings:

Upcoming Events:

‍

1. The Fit Expo, January 25-26, 2025, Los Angeles, California
2. PerformX Live, February 26-27, 2025, Birmingham, UK
3. Connected Health & Fitness Summit, February 11-13, 2025, Los Angeles, California
4. DC MANIA®, February 27-March 2, 2025, Herndon, Virginia
5. IWF China Fitness Convention, March 5-7, 2025, Shanghai, China
6. California Mania®, March 20-23, 2025, Burlingame, California
7. FitnessFest Conference & Expo, April 3-6, 2025, Phoenix, Arizona

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Upcoming Workshops in November & December:

1. 20+ workshops from Peak Pilates
2. 20+ workshops from TRX®
3. 15 workshops from Spinning®
4. 10 workshops from Oxygen Advantage
5. 4 workshops from CFSC
6. 4 workshops from SoulBody Fitness
7. 2 workshops from U-Jam
8. 1 workshop from Athleticum
9. 1 workshop from Exos
10. 1 workshop from Gray Institute
11. 1 workshop from Power Plate

—------------------------------------------------

Industry News:

• The US House of Representatives passed the EXPLORE Act promoting outdoor recreation.
• ACE adds Mental Wellbeing Certification in partnership with the Mental Wellbeing Association.
• Therabody launched airport vending machines.
• Life Time Fitness reported that strength, saunas, and supplements will lead the way in 2025.
• The European Heart Journal found that moderate wine consumption is linked to heart health.
• The Health & Fitness Association is hosting its first-ever Hall of Fame ceremony at The HFA Show in March.
• HealthFitness acquired Corporate Fitness Works.

—----------------------------------------------------

Thanks for Reading!

This newsletter was brought to you by Kathie Davis, Peter Davis, Ravi Sharma, Dominique Astorino, and the Inspire360 team.

—----------------------------------------------------

A Note from Peter & Kathie

The industry is changing rapidly and we are here to help you sift through all the noise and get to the good stuff. Every month, we'll bring you trending topics and the inside scoop that we believe is paramount for fitness professionals to know.

‍

Keep Inspiring,

Peter & Kathie Davis

‍

Want to get this delivered straight to your inbox? Sign up to receive the Inspire360 Global Fitness Newsletter here.

Nearly 91% of New Year’s resolutions fail — a statistic you’re likely to recognize, if not from the data itself, then with your own eyes as a fitness professional.

Year after year, billions of people around the world practice the millennia-old tradition of setting a goal for themselves: a resolution for the coming year. We resolve to eat well, lose weight, get in shape, quit a bad habit, achieve a career benchmark, try a new hobby…

Billions of people, thousands of years… but so much failure. Why?

There’s the old adage (often attributed to Albert Einstein): insanity is doing the same thing over and over, and expecting different results. So is it insane to set a New Year’s resolution?

We’d argue that it’s not… in fact, goal setting is incredibly important — both in and out of the gym — when it comes to confidence, psychological health, physical longevity, and overall well-being. And there’s better news yet: there are specific, tangible ways we can play a role in the success of individuals in our communities, the world over.

Why Goal Setting Matters

Don’t let the failure rate discourage you from personally resolving in 2025, nor from helping your clients and communities do so.

Here’s a more encouraging stat: Setting resolutions increases your odds of success tenfold compared to merely wanting a change.

Research indicates that individuals who make New Year's resolutions are ten times more likely to achieve their goals than those who don't explicitly set resolutions. A study by Norcross et al. found that after six months, 46% of resolvers were successful in sustaining their goals, compared to only 4% of non-resolvers.

Goals represent a commitment to improving life and cultivating personal growth — and when set the right way (we’ll get to that!), they can significantly impact an individual’s well-being for the better.

According to many studies, achieving personal goals contributes positively to one's overall happiness and life satisfaction. Even something as simple as maintaining a gratitude journal — a form of goal-oriented activity — improves psychological and physical functioning, including increased optimism and fewer symptoms of physical illness.

Let’s also acknowledge collective impact; an individual’s personal improvement, joy, and confidence can have a positive effect on the rest of their community, and the people around them.

If the data is accurate, and only 9% of the 41% of resolution-setting Americans actually achieve their goal, that still means over 12 million people successfully achieve their New Year’s resolutions each year in the U.S. alone.

Let’s expand that scope. If there are eight billion people in the world, half of them are making resolutions, and roughly 10% of them are succeeding, that’s 400 million people who’ve made a small, incremental but positive improvement to their lives.

So, while the overall success rate might seem low, it’s a powerful reminder that resolutions can lead to meaningful accomplishments for millions — and fitness professionals can help boost those numbers even higher.

Why Resolutions Often Fail

There are many reasons why these goals tend to backfire, but here are some common themes:

Ambition Overload: Setting overly ambitious or multiple goals at once is incredibly common, and also overwhelming… This approach leads to near-immediate backfire. This is especially true if there aren’t smaller “sub-goals” to measure incremental change.

Lack of Specificity: Vague goals like “improve my character” and “take better care of my health” lead to unclear paths. There's no benchmark for success and no way to measure progress.

No Plan: Author Antoine de Saint-Exupéry once said, “A goal without a plan is just a wish.” Setting a resolution with no structured plan means the resolution is unlikely to succeed, and the individual is likely to be very discouraged.

Lack of Support: Goals need resources! Things like time, tools, and accountability (all of which can be supported by a health club, coach, etc.) make the biggest difference in terms of a resolution’s success or failure.

Misaligned Motivation: Setting goals you don’t genuinely want to achieve often leads to failure as well. Do you really want to quit smoking, or are you doing it because you think you should? You all know better than most: intention and motivation make an unbelievable difference. Intrinsic desire is tantamount to success.

How to Help Clients Set Goals They’ll Actually Achieve

So what now? This is actually where you come in — coaching and support could be the make-or-break factor for individuals in your community.

Here’s a toolkit with suggestions on how to set, keep, and achieve your New Year’s resolutions.

Be Specific: Set measurable, actionable goals to track progress. Have you heard of ? Developed in the 1960s, Locke and Latham's research demonstrated that setting specific and challenging goals significantly enhances performance compared to vague or easy goals.

Be Realistic: Choose goals aligned with your capacity and life circumstances. Competing in an IronMan is an incredible resolution… for the right individual at the right stage in their athletic journey. In the same vein, resolutions with too rigid of parameters (meditate every day in 2025, go to the gym three times a week in 2025) leave a LOT of room for failure. Striking the balance between discipline and wiggle room is essential for crafting a realistic and achievable resolution.Locke & Latham’s Goal-Setting Theory

Break It Down & Create a Plan: Start small, build momentum, and add goals incrementally. If there is a big goal (even one that seems a bit lofty), try breaking it down into smaller goals for each season. A great resource for yourself and your clients is the book Atomic Habits by James Clear, which emphasizes the importance of sustainable, incremental change, with tools on how to get there.

Then, develop a roadmap, including steps, deadlines, and resources… as coaches and trainers, you’ll have excellent insight into how to do this.

Identify Resources: How much time does this person have to achieve their goal? Do they have the means to get to a health club, or purchase the types of foods necessary? Do they have a support system or accountability partner? Identify and gather the necessary tools, support, and time. Think of it like the ingredient list for a resolution, and the plan/sub-goals are the step-by-step instructions.

Clarify the “Why” and Check Desire: Ultimately, with any goal or project, you have to love the process as much as you love the end result. The realization that “this isn’t fun” or “I don’t like this” is often the nail in the coffin for a resolution. And identifying the inherent desire can come down to identifying why a person is setting a particular goal. The Precision Nutrition “5 Whys” approach can be a useful tool, getting to the root of what the client actually wants.

Do they really want to run a 5K, or do they simply want to feel more confident? Are there other ways of achieving that confidence without running if they end up not enjoying the sport itself?

Ensuring the process aligns with what someone genuinely enjoys also contributes largely to the success of the resolution.

Your 2025 Call to Action

Helping your communities and clients craft better resolutions has a positive effect from an altruistic perspective (improving their lives, happiness, well-being), but also from a business strategy POV. Failed resolutions by February mean a drop in memberships, absenteeism in classes, and a frustrated client base.

By helping them effectively set goals, you’re creating a better 2025 business plan, increasing retention, and giving yourself the opportunity to build deeper client relationships with a happier community.

You can start now with goal-setting workshops, one-on-one consultations, or community challenges as part of your offerings. Starting in January you can start conversations with clients about their New Year’s resolutions, offering guidance early in the year to kick things off on a positive, deliberate, strategic note.

This year, you have the power to turn your clients’ aspirations into achievements. Let’s make 2025 the year of goals that stick… and the year of happier, healthier communities in our clubs.

—-------------------------------

Industry Happenings:

Upcoming Events:

1. Mind Body Fitness 2025, January 8-12, 2025, Palm Springs, California
2. NSCA Coaches Conference, January 08 - 10, 2025, New Orleans, Louisiana
3. The Fit Expo, January 25-26, 2025, Los Angeles, California
4. Connected Health & Fitness Summit, February 11-13, 2025, Los Angeles, California
5. DC MANIA®, February 27-March 2, 2025, Herndon, VA
6. IWF China Fitness Convention, March 5-7, 2025, Shanghai, China

—-------------------------------------------------------------------------------------

Upcoming Workshops in November & December:

1. 20+ workshops from Peak Pilates
2. 20+ workshops from TRX®
3. 8 workshops from Spinning®
4. 6 workshops from Oxygen Advantage
5. 2 workshops from Mike Boyle's CFSC
6. 2 workshops from Nordic Flow Academy
7. 2 workshops from SoulBody Fitness
8. 1 workshop from Exos
9. 1 workshop from Gray Institute
10. 1 workshop from Power Plate
11. 1 workshop from Strive Life Fitness
12. 1 workshop from U-Jam

—------------------------------------------------

Industry News:

• Bessemer Venture Partners and Exos launch Strive to holistically support entrepreneurs perform their best.
• Sports Innovation Lab released a new way to analyze fitness consumer spending data.
• Life Time Foundation is furthering its support for improved student meals through Green Onion.
• Gold’s Gym SoCal began its build out of a new Beverly Center club.
• Health & Fitness Association released a statement on proposed changes to expand medicare and medicaid coverage for anti-obesity medications.

—----------------------------------------------------

Thanks for Reading!

This newsletter was brought to you by Kathie Davis, Peter Davis, Ravi Sharma, Dominique Astorino, and the Inspire360 team.

—----------------------------------------------------

A Note from Peter & Kathie

The industry is changing rapidly and we are here to help you sift through all the noise and get to the good stuff. Every month, we'll bring you trending topics and the inside scoop that we believe is paramount for fitness professionals to know.

Keep Inspiring,

Peter & Kathie Davis

Want to get this delivered straight to your inbox? Sign up to receive the Inspire360 Global Fitness Newsletter here.

When it comes to holiday marketing in the fitness industry, messaging usually centers around burning off calories, eradicating guilt, or undoing the indulgences — implying, not so subtly, that holiday activities are not good for you.

In turn, this season’s indulgences — which are supposed to be celebratory and joyful — are more laden with guilt than they are calories. There’s a tremendous amount of stress and rich, sweet foods woven into holiday activities.

Many individuals experience quite a bit of stress around it; the fear of holiday weight gain is evident in every “sugar-free dairy-free fat-free eggnog” recipe post on Instagram or “Keto Pumpkin Pie” on Pinterest. It’s obvious in every media article headlined “5 Tips for Avoiding Thanksgiving Bloat.”

This isn’t new information to any of you. In the health and wellness industry, we’re able to quite literally capitalize on this come January 1. It’s the Super Bowl for fitness professionals and club owners.

But what if we were able to take a different approach here? What if we could help our clients, members, and community, to simply… lean into it. To enjoy, to indulge, to rest. And to do so mindfully, truly enjoying it, and incorporating it into their health practice, as opposed to having to remediate it later.

The Reality of Holiday Food and Weight Gain

Statistically, holiday weight gain, on average, only amounts to … wait for it … one pound. “Researchers dispelled the colloquial belief that Americans typically gained five pounds during the holidays. Although data from this study did support the existence of the holiday weight gain phenomenon, the amount was closer to 1 pound.”

The stress, the fear, the workarounds, the missed joy and celebration… all over a pound. Let’s let that sink in for a moment.

The toxin here isn’t the sugar cookies or the mashed potatoes — it’s the stress and the cortisol. And it’s a time of year that, again, is supposed to be celebratory, but can come with all sorts of additional stressors outside of the food and weight gain conversation. Fraught family dynamics, hectic travel, and chaotic social calendars (or the opposite — isolation), all play a role in adding a painful strain on many people the world over.

“Nearly nine in 10 [Americans] say that concerns such as not having enough money, missing loved ones and anticipating family conflict cause them stress at this time of year, according to the results of a new poll by the American Psychological Association.”

And we know that acute stress leads to health outcomes, from compromised immunity to inflammation. A 2018 study on acute stress found “poor general physical health, increased pain and disability, lower quality of life, and higher risk of all-cause mortality,” to be the result of even short periods of stress.

It’s important to point out, there are some significant negative effects from following the status quo from decades past. When it comes to messaging around food, some interesting data has been published about “food fear” and its link to disordered eating. If we look at disordered eating as a spectrum or even a collection of symptoms, The Academy of Nutrition and Dietetics includes “using exercise, food restriction, fasting or purging to make up for ‘bad’ foods consumed.”

This is exactly what holiday season “health” messaging has been all about, historically: making up for ‘bad’ food. Industry-wide, this has contributed to disordered eating — Northwestern also published an article about this topic.

Changing the Holiday Season Status Quo

What if our messaging to our clubs and clients wasn’t about a Turkey Burn to melt fat and burn off a big meal, but to burn off stress? To blow off some emotional steam?

Messaging comes down to marketing and communications, how we talk to our communities, how we name certain activities and class offerings, and the types of classes and offerings made available. It also comes to leading by example. Having conversations with members about what you’re doing to celebrate, release stress, and rest could be helpful.

Major change doesn’t happen overnight, but any shift you make will have a cumulative effect on your community, and the fitness industry as a whole; a small shift in messaging could have a profound ripple effect.

Imagine if each of us in this industry took just one step toward helping our clients approach the holidays with more grace and self-compassion. Instead of viewing this season as a gauntlet to be survived, what if we helped people see it as an opportunity to honor their needs — to slow down, savor, and connect with their loved ones?

This kind of supportive, inclusive approach acknowledges that wellness is not just about physical metrics — it’s about mental and emotional resilience, too. By fostering a culture that embraces rest, celebration, and joy as integral to health, we allow our communities to experience the holidays without guilt or shame, but with true vitality instead.

Let’s use this season to build a foundation of that energy: trust, joy, and holistic health — a gift that will carry through far beyond the New Year.

—-------------------------------

Industry Happenings:

Upcoming Events:

1. Athletic Business Show, November 19-22, 2024, New Orleans, Louisiana
2. International Council on Active Aging Conference and Expo, November 19-21, 2024, Raleigh, North Carolina
3. Mind Body Fitness 2025, January 8-12, 2025, Palm Springs, California
4. NSCA Coaches Conference, January 08 - 10, 2025, New Orleans, Louisiana
5. The Fit Expo, January 25-26, 2025, Los Angeles, California
6. Connected Health & Fitness Summit, February 11-13, 2025, Los Angeles, California

—-------------------------------------------------------------------------------------

Upcoming Workshops in November & December:

1. 20+ workshops from Peak Pilates
2. 16 workshops from TRX®
3. 14 workshops from Oxygen Advantage
4. 13 workshops from Spinning®
5. 2 workshops from Power Plate
6. 1 workshop from Mike Boyle's CFSC
7. 1 workshop from Strive Life Fitness
8. 1 workshop from U-Jam

—------------------------------------------------

Industry News:

• Normatec Elite by Hyperice was named one of TIME's Best Inventions of 2024.
• Precor announced its partnership to bring Nike Strength to fitness facilities in North America.
• Technogym opened a "comprehensive lifestyle experience" retail boutique in London.
• Noom unveiled body scan technology to combat muscle loss of GLP-1 treatment.
• Two new Crunch Fitness locations are set to open soon in Milwaukee.
• Peloton named Ford exec Peter Stern its new CEO.

—----------------------------------------------------

Thanks for Reading!

This newsletter was brought to you by Kathie Davis, Peter Davis, Ravi Sharma, Dominique Astorino, and the Inspire360 team.

—----------------------------------------------------

A Note from Peter & Kathie

The industry is changing rapidly and we are here to help you sift through all the noise and get to the good stuff. Every month, we'll bring you trending topics and the inside scoop that we believe is paramount for fitness professionals to know.

‍

Keep Inspiring,

Peter & Kathie Davis

‍

Want to get this delivered straight to your inbox? Sign up to receive the Inspire360 Global Fitness Newsletter here.

Summer might be over, but don’t head inside quite yet. Our focus this month is outdoor fitness.

One of the many ways COVID has impacted our lives — and the fitness industry at large — is the augmented affinity for working out outside. The acute awareness of how much time we spend indoors has left many of us craving a bit more vitamin D and fresh air… and once you feel that “high” of endorphins and soaking up a natural environment, it can be hard to go back inside.

Look at some of the sunnier metropolitan areas for an example of this. There’s a reason why boutique fitness took a bit longer to take off in cities like San Diego… Why cycle indoors when you can cycle along the Pacific Coast Highway? For decades, stand-up paddle boarding, long walks and brisk jogs, rollerblading and skating, cycling, and boot camps in the park have been how many of these individuals break a sweat on a regular basis.

Even cities that aren’t as blessed with a temperate, sunshiny climate can take advantage of the great outdoors, and adapt based on their own unique weather conditions and geography. And you don’t have to be a nature lover to benefit from fresh air and being outside.

Let’s look at some of the collective benefits of working out outside:

• The obvious, vitamin D: Outdoor exercise increases exposure to sunlight, boosting Vitamin D production in the body, thus supporting bone health, immune function, and overall mood stabilization.
• It’s mood-boosting: Exercising outdoors in natural environments has been linked to improved cognitive performance, including better attention and memory. Being in nature engages the senses more fully, helping reduce mental fatigue. Studies have also found that outdoor exercise can significantly reduce anxiety and depression symptoms, compared to indoor exercise. The combination of physical activity and exposure to nature is thought to enhance mood and boost self-esteem more effectively than exercising indoors.
• It’s fun and motivating (scientifically!): Outdoor environments are often associated with higher levels of enjoyment and motivation to exercise. A study found that participants reported more positive emotions and were more likely to feel energized and revitalized after breaking a sweat outside as opposed to inside the gym.
• It “feels easier”: Apparently, some natural surroundings and fresh air can reduce the perception of effort, making exercise feel easier and more enjoyable. This can help individuals work out longer without feeling as fatigued.

Fun, easy breezy, and motivating… There's a lot to love about working out outside. Currently, popular exercise categories that are taking off include hiking, cycling, jogging, and bootcamp style group fitness classes.

Gymdesk suggests that “in addition to offering morning, midday, and evening Bootcamp classes, gyms should consider adding an outdoor extension, allowing members to train under the sun.” Additionally, they add that “setting up a free-weight circuit with rebounders and cycles” provides a compact area that can withstand a heavy traffic flow; it’s also easy to bring back in at night when you’re closing up for the day.

EōS Fitness created “The Back Yard” outdoor workout area, what they call a “well-established outdoor space,” that is “equipped with diverse equipment, ideal for a variety of workouts,” blending fitness with the natural outdoor environment to meet the growing demand from their members.

A gym in the UK has taken it a step further, bringing CrossFit to the farm for “Farm Fitness”. It features a “blend of modified strongman, functional bodybuilding, calisthenics, and blistering cardio efforts,” with a “rolling countryside backdrop,” attracting rugby players, strongmen, regular folks, and even kids with their youth-adapted program.

For the colder months, if you’re still headed outside, consider shorter classes (think: “mini workouts” under 30 minutes), or low-intensity offerings like a “bundled up” nature walk (or simply a long walk), emphasizing the aspects of mindfulness and reducing cortisol.

You could consider offering a “cozy cool down” after a chilly outdoor session, incorporating both a cool-down stretch and a hot drink inside, like coffee or tea.

Some clients might enjoy a rain-or-shine attitude for a rainy group run, but for those who don’t, a covered pavilion or pop-up tent (if you have one available) could allow for fresh air despite inclement weather.

Do you have some creative ideas for getting your members outside in the fall and winter months? We’d love to hear from you.

—-------------------------------

Industry Happenings:

Upcoming Events:

‍

1. Asia Fitness Conference, October 18-20, 2024, Bangkok, Thailand
2. European Congress Powered by the Health & Fitness, October 21-23, 2024, Barcelona, Spain
3. Boston MANIA, November 1-3, 2024, Boston, Massachusetts
4. Athletic Business Show, November 19-22, 2024, New Orleans, Louisiana
5. International Council on Active Aging Conference and Expo, November 19-21, 2024, Raleigh, North Carolina

—-------------------------------------------------------------------------------------

Upcoming Workshops in October & November:

1. 20+ workshops from Peak Pilates
2. 20+ workshops from TRX®
3. 17 workshops from Spinning®
4. 16 workshops from Oxygen Advantage
5. 6 workshops from Mike Boyle's CFSC
6. 6 workshops from SoulBody Fitness
7. 3 workshops from U-Jam
8. 1 workshop from Athleticum Fitness
9. 1 workshop from Power Plate
10. 1 workshop from Gray Institute

—------------------------------------------------

Industry News:

• TRX launched their TRX Studio Line for gyms and studios.
• Therabody unveiled their new recovery and sleep innovations.
• 24 Hour Fitness invested millions in gym upgrades.
• The Beachbody Company adjusted its business model from MLM to a single-level affiliate program.
• ABC Fitness released 2024 Fall Report showing that Gen Z is focused on overall wellness, while Boomers are the most active.
• Anne Mahlum and Dave Asprey invested in AI-Driven OxeFit.

—----------------------------------------------------

Thanks for Reading!

This newsletter was brought to you by Kathie Davis, Peter Davis, Ravi Sharma, Dominique Astorino, and the Inspire360 team.

—----------------------------------------------------

A Note from Peter & Kathie

The industry is changing rapidly and we are here to help you sift through all the noise and get to the good stuff. Every month, we'll bring you trending topics and the inside scoop that we believe is paramount for fitness professionals to know.

‍

Keep Inspiring,

Peter & Kathie Davis

‍

Want to get this delivered straight to your inbox? Sign up to receive the Inspire360 Global Fitness Newsletter here.

Traditionally seen as an "old-school” workout, now people are flocking to boxing in droves on a global scale. According to a 2021 Harris Poll, boxing is currently the 4th most popular sport in the United States.

Luxury clubs like Equinox and Life Time offer coveted boxing and kickboxing group fitness classes from coast to coast. The Rumble boxing franchise is popular across the US and in Australia. Across the pond, Outboxe is one of the most popular gyms in Paris (a city that’s historically been more hushed about exercise).

Whether it’s a boutique studio dedicated to the combat sport, a workout offered at a health club or gym, or an at-home solution like the FightCamp boxing machine, many individuals are experiencing the empowering, transformative magic of boxing.

But why? What’s so special about it?

Ultimately, we know that the best workout for an individual is the one they’ll keep doing consistently. Boxing tends to be that particular workout for many because of its inherently empowering nature — an empowerment that has impressive effects on mental health.

According to former Team USA boxer and FightCamp co-founder Tommy Duquette — who knows personally and professionally how much boxing can improve your health — “Boxing is the end all be all workout.”

Boxing for the Brain

Duquette points to a recent NIH study on boxing for mental health, which found that "[Boxing Fitness] provides significant reduction in symptoms of anxiety, depression, PTSD and negative symptoms of schizophrenia. Non-contact boxing provided a cathartic release of anger and stress, with evidence of improved mood, self-esteem, confidence, concentration, metabolic burden, strength and coordination."

Pretty impressive, right?

Some of this comes down to the mental involvement of the workout itself — this is not the type of exercise where you can mentally check out.

As Grace Gage, MS says, “Not only is it a physical workout, boxing requires a huge amount of mental stamina; I was shocked at how much strategy is involved in sparring. There are ways of setting up or anticipating your opponent's moves that require you to stay completely focused in the moment.”

Duquette echoes this. “Fighters are the most finely tuned, well-trained athletes in the world because they have to be — they are literally preparing themselves for dangerous combat, so there is no margin for error.” In other words, no room to ruminate on stressful thoughts about inflation, politics, or family drama at home. You need to focus on the task at hand!

Many of us can relate to being on a morning run, getting home, and then realizing we don’t even remember the route we took. That's not the case with boxing!

“When you’re focusing on a combination and landing your punches, you forget that you're working out!” says Gage. “You can really lose yourself and after a few rounds, suddenly realize you are drenched in sweat and breathless.”

Additionally, Gage adds, mental health can be boosted by the sense of camaraderie fostered by boxing. “Whether you are a new student or training for a professional fight, it’s awesome to be able to connect with people about a specific skill and use the same equipment to become better athletes.”

Boxing for the Body

The mental and physical benefits are obviously connected; some of the mental benefits of boxing come down to breaking free from mental clutter.

“When I taught kickboxing classes in the past, or any choreography-based class, it was great to see your students get out of their heads and let their bodies do the work,” says Gage, who notes that this is the case for boxing as well. “Anyone can overthink and freeze, but once you tap into the rhythm and flow, it becomes a lot more enjoyable!”

Gage signed up for a boxing membership after one class. She was drawn to the powerful athleticism (“It looked cool!”) and inspired by “the combination of choreography and power. All the movements have a rhythm and timing that is super satisfying when done correctly.”

It’s a type of movement that gives its trainees a beautifully balanced workout. Duquette notes that boxing “encompasses a balance of both strength and conditioning.” It’s a full-body workout that activates every muscle group, while also offering an incredible amount of cardio with a mix of aerobic and anaerobic training.

Steve Rousey, owner of two 9Round 24/7 Kickboxing Fitness Clubs in Corona and Huntington Beach, California, also comments on kickboxing's full body results saying it "takes care of all three phases of fitness simultaneously: cardiovascular, muscle strength and endurance, and range of motion (ROM)." When kickboxing, participants "move with tempo and rhythm (cardio), strike (punch & kick) resistive forces (heavy bags), and move ballistically through time & space with great ROM." He adds "all three can be incorporated into one workout, which saves time in a world of ultra busy people."

And because it focuses so much on coordination and balance, boxing can help with functional movement and longevity (something we talked about at length just a few months ago).

Cardiovascular strength improves, disease risk is lowered, musculature is strengthened, agility improves, stamina increases — and you can do it all in about 45 minutes.

Boxing for Everyone

While it can seem intimidating from the outside, beginner classes have been rising in popularity worldwide; the barrier to entry is low! Rousey says it's for "all ages, fitness levels, and skill levels." And even if members of your clubs have certain physical limitations or disadvantages, boxing could not only be accessible but even help improve their disability (depending on the circumstance, of course).

Consider Rock Steady Boxing, an organization committed to helping individuals with Parkinson’s disease. Their program is not only safe for those diagnosed with the disease, but has led to success stories of improved range of movement and quality of life — all through boxing! “I see people come in with walkers [and] wheelchairs and then see those same people a few weeks or months later, and they aren’t using them anymore,” says one participant. Another says, “Today, I have a new lease on life. I have taken control of this disease; it is not controlling me.”

Whether you’re a beginner, pregnant, a senior, a Parkinson’s fighter, or recovering from injury, there’s a boxing option for you that can provide you with a bevy of physical and mental health benefits.

—-------------------------------------------------------------------

Industry Happenings:

Upcoming Events:

‍

1. Mental Health America Conference, September 19-21, 2024, Washington, D.C.
2. Midwest Mania Convention, October 4-6, 2024, Rosemont, Illinois
3. Asia Fitness Conference, October 18-20, 2024, Bangkok, Thailand
4. European Congress Powered by Health & Fitness, October 21-23, 2024, Barcelona, Spain
5. International Council on Active Aging Conference and Expo, November 19-21, 2024, Raleigh, North Carolina

—-------------------------------------------------------------------------------------

Upcoming Workshops in September & October:

• 20+ workshops from Peak Pilates
• 20+ workshops from Spinning®
• 20+ workshops from TRX®
• 13 workshops from Oxygen Advantage
• 7 workshops from Mike Boyle's CFSC
• 5 workshops from SoulBody Fitness
• 5 workshops from U-Jam
• 4 workshops from Gray Institute
• 2 workshops from Power Plate
• 1 workshop from SparkPro
• 1 workshop from Strive Life Fitness

—------------------------------------------------

Industry News:

• American Council on Exercise (ACE) is now providing insurance options for exercise professionals and health coaches with Enrollment First, Inc.
• SoulCycle activities can now be shared on Strava.
• Therabody and Sephora have partnered to develop a contrast therapy skincare device.
• A new study has found that low-impact yoga and exercise can help older women manage urinary incontinence.
• Reebok released its new fitness app.
• A recent consumer study found that nearly 50% of U.S. internet households actively use wearable devices.
• Canyon Ranch announced LONGEVITY8™.

—----------------------------------------------------

Thanks for Reading!

This newsletter was brought to you by Kathie Davis, Peter Davis, Ravi Sharma, Dominique Astorino, and the Inspire360 team.

—----------------------------------------------------

A Note from Peter & Kathie

The industry is changing rapidly and we are here to help you sift through all the noise and get to the good stuff. Every month, we'll bring you trending topics and the inside scoop that we believe is paramount for fitness professionals to know.

‍

Keep Inspiring,

Peter & Kathie Davis

‍

Want to get this delivered straight to your inbox? Sign up to receive the Inspire360 Global Fitness Newsletter here.

There are traditional hallmarks of femininity when it comes to Western culture, historically speaking. Women have been expected to be dainty, graceful, delicate, and perhaps most of all, youthful. A woman’s value has almost always been rooted in her youth.

Consider the “anti-aging” market geared at women. It’s a nearly 80 Billion dollar industry in the US, quite literally capitalizing on an insecurity women have been conditioned to adopt for centuries.

But recently, there’s been a shift in what is societally “acceptable” regarding femininity and womanhood. We’re finally shedding some remnants of a marriage market era that emphasized youth above almost all else (due to factors including dowries, childbearing, loyalty, and naiveté).

Are women — at long last — allowed to age?

Though we won’t see the undoing of hundreds of years of cultural conditioning overnight, the shift is, in fact, happening. The latest trend? “Pro aging.”

Older women are becoming influencers on social media (sometimes called “Granfluencers,” sharing day-to-day living, wisdom, tips, and simply… well, existing in the public eye.

It’s happening in the gym, too, where more and more women are feeling comfortable in these settings; The Wall Street Journal recently reported on this. 98-year-old Johanna Quaas continues to practice gymnastics and is awing audiences globally with her strength and commitment to continuing to do what she loves.

A 64-year-old real-estate agent in Massachusetts told WSJ that “her mother discouraged her from any sort of physical activity because it wasn’t ‘ladylike,’” but when she saw more women her age at gyms, she was inspired to try Olympic lifting.

Representation matters. Seeing yourself in someone else — in an arena you may not yet be comfortable in — is important. Whether that’s in the gym or on an Instagram reel, it’s making a difference.

The American Society on Aging emphasizes the importance of this representation, and the ability to tell stories of older women — but that comes down to older women having the ability to tell their stories. “In Hollywood, the number of women filmmakers and screenwriters is markedly less than men and when you break this down by age the numbers reduce further.” The same can be said for any number of industries, including fitness.

The New Playbook For Aging

WSJ says, “For many women over 50, there is a new playbook for aging.” The playbook’s primary contents? Strength-training workouts: building muscle, bone density, and confidence.

Clubs are seeing the numbers to back this up. More and more of this demographic is signing up for club memberships. ACSM’s 2024 Worldwide Survey of Fitness Trends predicted that “fitness programs for older adults” are rising.

CrossFit even reported that “11,700 women between ages 50 to 59 signed up to compete in [the CrossFit Open] 2024,” marking a 40% increase in just three years.

Polly McKinstry, who has ranked #1 in the 65+ age category in the CrossFit Games since 2021, credits this form of strength training for preventing the deterioration of her knee and even helping her recover from a knee replacement surgery.

This brings up an important part of “healthy aging” that is often overlooked (especially with what is marketed to women)... it’s not just about expensive creams and cosmetic procedures. Fitness plays a crucial role in longevity, including helping individuals age more comfortably and more easily. It gives us the ability to enjoy life more and more as time goes on, instead of deteriorating with the passage of years.

But when it comes to anti-aging, women are often directed to prevent wrinkles with preventative Botox and collagen serums… and less often told to prevent heart attacks and bone density loss with strength training.

64-year-old Ohioan Teresa Burkett told WSJ: “I used to focus so much on the thought of getting old. I had a lightbulb moment where I thought, it’s not our gray hair and our wrinkles that make us look old. It’s the lack of strength and muscle, and we have some control over that.”

Setting a New Precedent

Seeing older women in these arenas isn’t just inspiring for other individuals in this demographic — it's transformative for future generations as well. Sarah Stevens, a 37-year-old mother of two in Knoxville, TN, tells us she attends regular Jazzercise classes in her area, with classmates who range from 20's to 90's.

Stevens feels “completely inspired in every single class” by seeing the women older than her. “One of my classmates has become a dear friend; she is in her 70s and still shows up in a crop top and dances better than all of us!” She shared that though she’s still struggling with the concept of aging, seeing these women in her workouts has reassured her that there is — and always will be — space for her in her gym, no matter what life stage she’s in.

What does this mean for health clubs and gyms? How can we be involved in this shift?

As we mentioned, representation matters. This shift starts with creating an inviting and comfortable space for older women — because once a few are through the door, they’ll be an inspiration to others.

Design Demographic-Specific Programming

Creating a space that is inviting for women is step one. The concept of female-friendly environments — particularly in the fitness space — is another topic we could get into, but consider elements like communication, staff training, locker rooms, and programming.

Classes and training programs designed for older women ensure that you’re targeting the specific needs of this demographic. Seeing how women have been overlooked in sports medicine and science for a very long time, this attention and anticipation of needs is likely to be especially appreciated by the often neglected aging female population.

"Women over 50 have very specific needs when it comes to health, wellbeing and fitness,” says Lauren Roxburgh, best-selling author and founder of the Aligned Life Studio, a holistic health and wellness platform designed specifically with this age group in mind. “They’re dealing with hormonal issues and major life changes like menopause, yet at the same time, they’re also at the top of their careers, balancing busy family and personal lives and wanting to remain as vital and youthful as possible. And there’s no reason why they can’t do it all. While maintaining strength is obviously important as we age, I’ve found the key is in taking a holistic approach that emphasizes true mind-body connection over beating yourself up doing hard core workouts and counting every calorie. It’s about getting into your correct alignment, reducing stress, eating well, and being kind to yourself. I’ve developed a whole protocol that encompasses workouts and healing sequences, diet, mindfulness practices, and other tips and tools to help women do this without breaking their budget - or themselves!"

Roxburgh has over 10,000 women as members of her Studio, many of who attest to the power of her method, particularly for women over 50. “Her approach has been a game-changer for me and has helped me get out of pain, feel more balanced and lose that stubborn weight I just couldn’t seem to drop,” says Holly Handorf, 53, of Mesa, Arizona. “She taught so much and I find I no longer live just in my head but in my body. Lauren has also helped me let go of a lot of stress and really get my life back - it’s changed my life!”

Brad Thorpe, CEO of Isophit, also talks about understanding the challenges facing these women in order to be part of the solution. “Osteoporosis, strokes, and heart attacks, along with Alzheimer’s disease, are increasingly affecting women over the age of 50,” says Thorpe. “Isometric strength training offers superior results compared to traditional exercise methods in reducing blood pressure and enhancing muscle, bone, and tendon strength. Additionally, studies show that increasing isometric muscle strength can boost longevity rates by 31%, compared to a 14% increase from dynamic muscle strength.”

Thorpe adds that “Through the implementation of a strategically designed whole body isometric strength training program—with niche isometric strength training products like Isophit—women of all ages can significantly impact their physical and mental health, as well as their functional performance. Isometric strength training requires virtually no skill to perform, making it accessible to everyone, and carries an extremely low risk of injury.”

In addition to the training programs themselves, designing facilities with older populations in mind also comes into play. The right equipment and layout can make a significant difference in the success of training programs, safety of clients, and satisfaction of the community. Many factors are important with this fusion of gerontology and architecture, but even if you aren’t designing a facility from the ground up, you can implement certain facets. Think: additional safety features and locks on equipment, visual aids, and floor markings to prevent tripping and falling in any areas with ledges, stairs, etc, HR monitors to borrow during a session, non-slip flooring, seating, and rest areas, and adequate lighting.

Consider how you might be able to create a space in which older women not only feel comfortable but can truly thrive. A space where they feel celebrated and empowered, connected, seen, and understood. We’re excited to see what happens in your clubs and communities.

—----------

Industry Happenings:

Upcoming Events:

‍

1. The Fit Expo, August 17-18, 2024, Anaheim, California
2. Dallas MANIA® Fitness Pro Convention, August 23-25, 2024, Dallas, Texas
3. Annual Wellness Summit, August 26-29, 2024, Chicago, Illinois
4. AMTA National Convention, September 12-14, 2024, Tampa, Florida
5. Mental Health America Conference, September 19-21, 2024, Washington, D.C.

—-------------------------------------------------------------------------------------

Upcoming Workshops in August & September:

1. 20+ workshops from Peak Pilates
2. 20+ workshops from Spinning®
3. 20+ workshops from TRX®
4. 11 workshops from Oxygen Advantage
5. 8 workshops from Mike Boyle's CFSC
6. 3 workshops from Gray Institute
7. 2 workshops from U-Jam
8. 1 workshop from Athleticum
9. 1 workshop from Nordic Flow Academy
10. 1 workshop from SoulBody Fitness

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Industry News:

• Technogym offered personalized training support with its AI-based ecosystem to support Olympians in Paris.
• Student-athletes at the new Clemson University facility now have access to Hydromassage.
• Non-profit organization Kynisca Sports International Ltd. introduced the Kynisca Innovation Hub, created to unlock female athletic potential.
• Zumba Fitness and Samsung Health have announced a partnership to "elevate global fitness and wellbeing."
• Mindbody launched Mindbody Insurance.
• Life Time is raising its full-year revenue guidance to between $2.56 and $2.59 billion following strong second-quarter performance.
• BODi launches a content partnership with the American Diabetes Association.
• Popular European gym chain, McFit puts strength training and female-only fitness at its core.
• Fitness International acquired XSport Fitness.

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Thanks for Reading!

This newsletter was brought to you by Kathie Davis, Peter Davis, Ravi Sharma, Dominique Astorino, and the Inspire360 team.

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A Note from Peter & Kathie

The industry is changing rapidly and we are here to help you sift through all the noise and get to the good stuff. Every month, we'll bring you trending topics and the inside scoop that we believe is paramount for fitness professionals to know.

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Keep Inspiring,

Peter & Kathie Davis

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